BRdata Cloud Loyalty now available to large percentage of its independent grocer userbase 

FOR IMMEDIATE RELEASE

Melville, N.Y., June 16, 2023 – BRdata, the leading provider of back-office technology to independent grocers, announced the acquisition of Accelitec, a software company that specializes in offering a complete loyalty suite to retailers. Now more independent grocers can implement the same type of quality rewards program that large chains offer to consumers. This includes access to wallet credits, centralized complex promotions, digital coupons, and AI personalization.

Accelitec’s advanced loyalty suite in combination with BRdata’s end-to-end software suite enables more independent grocers to benefit from digital communications and promotions. It is a system that is customized for independents to succeed at improving sales, targeting customer loyalty, and increasing brand visibility. This platform is available to over half of BRdata’s existing customers (dependent on the retailer’s point of sale), however, BRdata back-office is not required to implement this platform.

“We are excited to bring Accelitec’s well-established and feature rich loyalty solution over to the BRdata application suite,” said John Abbene, President of BRdata. “This allows us to move closer to our vision to be the leading provider of data analytics and software solutions for the independent grocery industry. Our goal is to bring an affordable solution to independent retailers, covering everything from price management and inventory to cloud analytics, AI, trends, and loyalty. We’re thrilled to welcome the Accelitec team to BRdata, as we can now offer the white-glove treatment for independents looking to get started and to grow customer engagement with our newly expanded loyalty suite.”

BRdata and Accelitec have the shared vision of empowering independent grocers with quality technology to stay ahead and compete with large chains. “We’re happy to find a good partner in BRdata and are confident they will continue to grow a healthy and sustainable business,” said Don Zwade, COO of Accelitec.

About BRdata

BRdata is a company that grocery retailers and wholesalers know and trust and a leading provider of end-to-end enterprise software solutions to independents for over 40 years.  Applications include centralized item management, inventory, AI pricing, forecasting, and personalization, automated intelligent ordering, price optimization, DSD/DEX receiving, ad planning/deal tracking, merchandising, fresh item management, and warehouse management system (WMS).  BRdata Cloud services include dashboards, basket analysis, financials, item movement, vendor portal, customer loyalty, loss prevention, production planning, cashier balancing, labor budgeting and forecasting, and meat grind-log tracking.  BRdata Connect is a white-label consumer app to reach customers, before, during, and after they shop.  NGA Independent Insights powered by BRdata is an integrated tool to easily identify items and categories trending among independents nationwide compared to actual sales.  BRdata e-commerce is an easy, affordable, online shopping solution.  BRdata supports over 7,000 stores through 2,500 customers.

For more information visit: www.brdata.com

Grocers need to ensure that their shelves are stocked with the items their customers want. Maintaining a high price for an item where market demand is falling uses valuable inventory space as well as shelf space where customers note that their needs aren’t being served. Maintaining a low price for an item where market demand is rising, or simply failing to offer that merchandise, risks lost profit. Both high prices and out-of-stocks nudge customers to look elsewhere. This presents an interesting, and difficult, problem: for which items is market demand rising or falling and by how much?

BRdata E-Commerce goes live at Bartlett’s Farm in Nantucket

FOR IMMEDIATE RELEASE

Melville, N.Y., July 24, 2020 – Bartlett’s Farm, in partnership with BRdata Software Solutions, recently launched an E-commerce initiative under the title, Bartlett’s Farm TO GO. With this online platform, customers can purchase groceries and farm-made prepared food for convenient and local curbside pick-up. This installation allows Bartlett’s Farms to be available for 24-hour service during the COVID-19 pandemic, effectively connecting with their customers online while maintaining their regular level of sales.

Bartlett’s Farm is Nantucket, Massachusetts’s oldest and largest family-owned farm that prides itself in providing its community with locally and regionally sourced products. While expecting to launch BRdata E-commerce in the Fall, the COVID-19 pandemic required Bartlett’s to implement this solution sooner than they expected. “The BRdata team was able to quickly get us live and we worked together to implement this new platform. This has allowed us to be able to have a seamless store front in the Cloud,” said John Bartlett, President, Bartlett’s Farm.

Since their implementation in early April, Bartlett’s has received over 5,000 orders from 1,550+ unique customers, and their store fulfills an average of 50 orders per day. Orders are processed through BRdata’s E-commerce solution, which seamlessly updates into Bartlett’s back office to balance a consistent inventory between all accounts.

As an independent grocer that survived many generations through innovation, Bartlett’s recognized that e-commerce was another opportunity to establish their presence in the current retail environment and compete with larger chains. “E-commerce has given us another outlet to reach our customers in an ever-expanding online marketplace” said John Bartlett, President, Bartlett’s Farm.

“Bartlett’s Farms is an exceptional independent grocer when it comes embracing innovation,” said John Abbene, President, BRdata. “As a single-store operator, they had already implemented our loyalty points program, sales reporting, and markdown cloud-based technologies. Adding BRdata e-commerce was a perfect fit to continue their digital transformation and build on the seamless integration into the RORC point-of-sale platform.”

Visit http://brdata.com/e-commerce/ to learn more about BRdata E-Commerce

About BRdata

BRdata is the company that grocery retailers and wholesalers know and trust to be the leading provider of end-to-end enterprise software solutions. Applications include master item management, vendor portal, hosting, inventory, automated intelligent ordering, price optimization, DSD/DEX receiving, ad planning/deal tracking, merchandising, fresh item management, and warehouse management system (WMS). BRdata Cloud services include dashboards, basket analysis, financials, item movement, vendor portal, ordering, customer loyalty, digital coupons, loss prevention, production planning, item image management, and meat grind-log tracking. BRdata e-commerce is an easy, affordable, online shopping solution. BRdata Connect is a white-label consumer app to reach customers, before, during, and after they shop. BRdata supports over 6,500 installations through 2,500 customers, and over one million app/loyalty users. 8 out of the top 10 and 11 out of the top 14 independent grocery wholesalers either use, resell, or endorse BRdata solutions.

Registration is open for our next user’s conference, a three-day must-attend BRdata event taking place September 15-17, 2019.  The conference returns to the same exclusive location as last year – The Fox Hollow, located in Woodbury, NY.  

BRdata World brings together business and IT professionals from the retail grocery industry – including expert users of BRdata enterprise technology.  Attendees will learn from industry leaders as they share firsthand insights through user experiences and reveal how they overcame tough challenges on their passage to success.  Hear inspiring keynotes on leadership and the governmental affairs affecting the grocery industry.  Accelerate your implementations and projects with new ideas, hands-on demos, training, and endless networking opportunities with peers.

As technology changes faster than ever and competition grows fiercer, grocery retailers and wholesalers cannot afford to fall behind.  Learn about how using BRdata advances in cloud technology can provide near real-time analytics chain wide and empower decision makers with tools to maximize sales and profits.  See how implementing a vendor portal will streamline processing of item, deal, and scan-based promotions.  Discover how you can promote your brand, increase customer engagement and loyalty through digital and targeted coupons, and an integrated e-commerce platform.  New to this year’s conference is a BRdata cloud Android ordering solution that retailers are using to simplify and automate in-aisle purchasing.

While at the conference, attendees can visit the Tech Pavilion to see, touch, and test-drive technology from our partners and BRdata.  We are thrilled about our lineup of extensive and interactive technical and product sessions, as well as fun events for you to take the invaluable opportunity to network with your peers.  

As always, thank you for choosing BRdata for your retail technology needs and for your continued support.  

Sincerely,

John Abbene
President
BRdata | johna@brdata.com

FOR IMMEDIATE RELEASE

Melville, N.Y., February 22, 2019 – Offering a wide variety of prepared foods and specialty items, Vallarta Supermarkets’ 50 stores are not just grocery stores but destinations for families living in and visiting the Los Angeles area. While the in-store experience offers unbeatable convenience to families on the go and young professionals, the prepared food model also presents unique operational challenges. 

Vallarta’s management team needed better line of sight and more effective tracking for sales of prepared and perishable items with a short shelf-life. The supermarket chain had been working with BRdata since 2002 so Cesar Rodriguez, Vallarta’s manager of corporate data support, knew he could rely on the enterprise software solutions provider to help. 

“We’re so proud of the evolution of Vallarta Supermarkets, and we needed new tools to help us operate efficiently as our stores expanded to offer more and more new products,” said Cesar. 

Through its use of BRdata Cloud, the Vallarta team is able to:

• Access real-time analytics of sales and purchases. Vallarta compares the data against projected sales and adjusts accordingly based on those insights.
• Provide actionable sales data to managers on their smartphones. Managers have access to previous day sales and item movement from anywhere at any time. 
• Track perpetual inventory for perishables so that managers have visibility into sales and can use that data for more enlightened ordering in the produce and perishable departments.
• Data mine the Microsoft SQL database for 3^rd party applications. Vallarta conducts ongoing data mining to inform a central database so that fully integrated data can be used to make business decisions.

Cesar continued, “BRdata Cloud gives us the information we need to make informed decisions not just in one store, but across all 50. Without this tool we would be guessing at data that’s critical to our sales and business strategy. Our partnership with BRdata allows us to continue to grow with the peace of mind that we have the support of a cutting-edge solutions provider to meet our changing needs.”

“We are excited to partner with Vallarta on their digital transformation, using our cloud analytics specifically designed for the retail grocery industry,” said John Abbene, president, BRdata. “Now that they can effortlessly access their purchasing, sales, and inventory datasets, our next cloud endeavor is to transform Vallarta’s ordering platform, utilizing Android mobile devices. We look forward to continually renewing their technology, by deploying enhancements to BRdata Cloud every two weeks.”