BRdata Cloud Provides Vallarta Supermarkets with Data-Fueled Insights for Improved Business Strategy and Operations

FOR IMMEDIATE RELEASE

Melville, N.Y., February 22, 2019 – Offering a wide variety of prepared foods and specialty items, Vallarta Supermarkets’ 50 stores are not just grocery stores but destinations for families living in and visiting the Los Angeles area. While the in-store experience offers unbeatable convenience to families on the go and young professionals, the prepared food model also presents unique operational challenges. 

Vallarta’s management team needed better line of sight and more effective tracking for sales of prepared and perishable items with a short shelf-life. The supermarket chain had been working with BRdata since 2002 so Cesar Rodriguez, Vallarta’s manager of corporate data support, knew he could rely on the enterprise software solutions provider to help. 

“We’re so proud of the evolution of Vallarta Supermarkets, and we needed new tools to help us operate efficiently as our stores expanded to offer more and more new products,” said Cesar. 

Through its use of BRdata Cloud, the Vallarta team is able to:

  • Access real-time analytics of sales and purchases. Vallarta compares the data against projected sales and adjusts accordingly based on those insights.
  • Provide actionable sales data to managers on their smartphones. Managers have access to previous day sales and item movement from anywhere at any time. 
  • Track perpetual inventory for perishables so that managers have visibility into sales and can use that data for more enlightened ordering in the produce and perishable departments.
  • Data mine the Microsoft SQL database for 3rd party applications. Vallarta conducts ongoing data mining to inform a central database so that fully integrated data can be used to make business decisions.

Cesar continued, “BRdata Cloud gives us the information we need to make informed decisions not just in one store, but across all 50. Without this tool we would be guessing at data that’s critical to our sales and business strategy. Our partnership with BRdata allows us to continue to grow with the peace of mind that we have the support of a cutting-edge solutions provider to meet our changing needs.”

“We are excited to partner with Vallarta on their digital transformation, using our cloud analytics specifically designed for the retail grocery industry,” said John Abbene, president, BRdata. “Now that they can effortlessly access their purchasing, sales, and inventory datasets, our next cloud endeavor is to transform Vallarta’s ordering platform, utilizing Android mobile devices. We look forward to continually renewing their technology, by deploying enhancements to BRdata Cloud every two weeks.”

BRdata Showcases Expanded Cloud Ecosystem at the 2019 NGA Show

The enterprise software company’s end-to-end cloud-based solution now includes
updated e-commerce, vendor portal and order management capabilities

FOR IMMEDIATE RELEASE

Melville, N.Y., February 22, 2019 – Attendees at the 2019 National Grocers Association (NGA) show will get a firsthand look at the new and enhanced features of BRdata Software Solutions’ Cloud Ecosystem. Various features, including e-commerce, comprehensive analytics, customer loyalty and more, will be demonstrated at booth 1400 throughout the show, taking place from February 24-27 at the San Diego Convention Center.

As the grocery industry has embraced online ordering, delivery, consumer apps and more, BRdata has worked closely with independent retailers and wholesalers to incorporate the right mix of solutions into their stores. Now, with the BRdata Cloud Ecosystem, BRdata clients have even more capabilities and information at their fingertips, all housed together on one cloud-based, integrated platform. Grocers can customize the platform for seamless access to all the tools they need to run their stores efficiently and effectively compete with mega retailers online. 

At 2019 NGA, BRdata will introduce vendor portal and ordering management to the list of solutions within the Cloud Ecosystem. Through vendor portal, grocery retailers and wholesalers can add seamless communications to their Master Data Management (MDM) systems by allowing vendors and brokers to upload item, cost and promotional information to the vendor portal. BRdata Cloud AI Ordering takes the guessing out of ordering, improves cash flows by reducing inventory, increases gross margin with less shrink, reduces out-of-stocks, and adds efficiency with cost and labor savings. 

“Over the past few years, grocers have been primarily focused on e-commerce, consumer apps, and loyalty programs. These solutions are no longer ‘nice-to-haves’ for independent grocers. They’re imperative for maintaining a competitive presence,” said John Abbene, president, BRdata. “Now that many independent grocers have these solutions in place, we expect a shift to integration. The BRdata Cloud Ecosystem helps retailers take their solutions to the next level and incorporate all of the data and functionality they gain from these tools to streamline processes and enhance the consumer experience.” 

BRdata will host a user group meeting at 5:30 p.m. in room 23A on Monday, February 25. All current and potential BRdata software users are welcome to attend the session to learn more about BRdata’s latest solutions as well as to provide their input on technology and trends affecting independent grocers. 

About BRdata 

BRdata is the company that grocery retailers and wholesalers know and trust and a leading provider of end-to-end enterprise software solutions. Applications include master item management, hosting, inventory, automated intelligent ordering, price optimization, DSD/DEX receiving, ad planning/deal tracking, merchandising, fresh item management, and warehouse management system (WMS). BRdata Cloud services include dashboards, basket analysis, financials, item movement, vendor portal, customer loyalty, digital coupons, loss prevention, production planning, item image management, and meat grind-log tracking. BRdata e-commerce is an easy, affordable, online shopping solution. BRdata Connect is a white-label consumer app to reach customers, before, during, and after they shop. BRdata supports over 6,500 installations through 2,500 customers, and over 200,000 app users. 8 out of the top 10 and 11 out of the top 14 independent grocery wholesalers either use, resell, or endorse BRdata solutions. 

For more information visit: www.brdata.com 

Same Day Sales Reporting and Profit Analyzer on Your Phone

BRdata Cloud users can now track consolidated business intelligence sales reporting the same day.  The demand for BRdata Cloud reporting has increased, as our cloud-based ecosystem continually expands. Retailers are now requesting the ability to analyze chain-wide sales and promotion efficacy during the day, in addition to getting this information soon after the stores’ end-of-day process.  For example, users can now identify top moving promotion items in their stores the day of the sale, so they can quickly react to the changing needs of the consumer, while analyzing their behaviors.

The BRdata Profit Analyzer reporting supplies enterprise data mining on store, department, category/sub category, and item sales and profits.  Now BRdata Cloud App iPhone and Android users have these capabilities on their mobile devices – available from the C-Suite, to merchandising, to the district or store manager walking the store aisles.  Consumer behaviors can be identified utilizing top movers, customer counts, and item affinity views – empowering decision makers with the analytic tools necessary to maximize sales and profits.

The above-mentioned features are part of the affordable and module BRdata Cloud ecosystem.  Our grocery retail focused, and trusted cloud solution includes: financials, basket analysis, seamlessly integrated e-commerce click and collect, vendor portal, CPG deal tracking, dashboards, customer loyalty, item movement, hourly sales, customer counts, loss prevention, competitor surveys and analysis, production planning, ordering, cashier balancing, promotion entry, consumer app, image management, and grind log tracking.  Grocery retailers and wholesalers interested in these features should contact sales@brdata.com, while existing BRdata Cloud subscribers can contact cloudsupport@brdata.com.

As always, thank you for choosing BRdata for your retail technology needs and for your continued support.  

Sincerely,

John Abbene
President
BRdata | johna@brdata.com

Annual BRdata World Conference to Highlight the Role of Technology in Helping Grocers Maintain Competitiveness and Preserve Margins

Attendees will get a firsthand look at how BRdata technology solutions can help them participate in the latest retail trends and exceed customer expectations

FOR IMMEDIATE RELEASE

Melville, N.Y., September 10, 2018 – BRdata World 2018 gives attendees the opportunity to explore ways to use cloud, mobile, and in-store technology solutions to streamline their operations, increase profits, and access actionable analytics, while enhancing the customer’s shopping experience and connection to their brand. Registration is still open for the conference which will take place at the Fox Hollow in Woodbury, New York, from September 23rd to 25th. The event, hosted by enterprise software company, BRdata, will comprise more than 50 presentations and panel discussions featuring industry experts and peers. The conference agenda is developed by the BRdata User Group and will include sessions on e-commerce, cloud-based reporting solutions, the release of the vendor portal, top of the line Corporate Hosting and Price Optimization, and many other grocery retail technology trends.

Each afternoon, following inspirational and informative presentations from thought leaders like John O’Malley, Professor of Marketing at New York University, and Greg Ferrara, Executive Vice President Advocacy, Public Relations and Member Services, National Grocers Association (NGA), grocery professionals will be invited to choose from a wide variety of technical breakout sessions and get a closer look at how BRdata solutions can work for their store. The main keynote speaker, John Coyle, one of the world’s leading experts in Design Thinking as well as an Olympic silver medalist, Stanford and Kellogg MBA graduate, NBC Sports analyst, and Professor of Innovation, will share his intriguing expertise on the perceived acceleration of time, the cognitive biases and errors that govern “experiential time” and potential ways to slow the ticking of the clock.

Conference attendees can also look forward to case studies during which leaders in the independent grocery retail and wholesale industry will share their experiences and provide best practices for using and implementing BRdata technologies, including consumer apps and digital coupons, inventory management, Computer Generated Ordering (CGO) and effective utilization of cloud reporting and derivative analytics.

“BRdata World is designed to enlighten participants with best practices to ensure they are maximizing the use and investment in their back-office technology,” said John Abbene, president, BRdata. “In addition to getting an inside look at the rapidly changing and newest BRdata technology, attendees will hear success stories from leaders in the grocery industry, attend deep-dive sessions, and connect with fellow business and tech peers. The demonstrated cloud technology gives decision makers easy access to their consolidated data and insights, empowering them with information to grow sales and retain loyal customers.”

BRdata offers an extensive range of back-office software solutions and cloud-capable tools, including:

  • BRdata Cloud: enables grocers to track financials, item movement, basket analysis, loyalty and competitive pricing
  • BRdata Connect: a branded consumer app that allows retailers to engage directly with consumers through a variety of features, such as recipes, targeted deals, store locator and push notifications
  • BRdata E-commerce: a shopping service that allows customers to order groceries online
  • BRdata Back Office: an enterprise back-office solution for wholesalers, retailers and grocery store chains.

At the conference, BRdata will unveil its new cloud-based vendor portal which enables users to grow strategic partnerships with suppliers by increasing the accuracy of item data while lowering operating costs, cost errors, and supplier fraud. Attendees will also hear about the latest features and functionalities from BRdata, including how the BRdata E-commerce platform can quickly provide an online marketplace while avoiding integration issues and unwarranted high fees, how BRdata Cloud can provide meaningful business intelligence anywhere via a web browser or mobile device utilizing data that grocers already have in their system, how BRdata’s loyalty offerings can drive customer engagement and loyalty, and how BRdata’s back office modules streamline grocers’ business operations.

Attendees can register for the conference and book rooms at a discounted rate here: http://brdata.com/brdata-world-2018/

About BRdata

BRdata is the company that grocery retailers and wholesalers know and trust and a leading provider of end-to-end enterprise software solutions.  Applications include master item management, hosting, inventory, automated intelligent ordering, price optimization, DSD/DEX receiving, ad planning/deal tracking, merchandising, fresh item management, and warehouse management system (WMS).  BRdata Cloud services include dashboards, basket analysis, financials, item movement, vendor portal, customer loyalty, digital coupons, loss prevention, production planning, item image management, and meat grind-log tracking.  BRdata e-commerce is an easy, affordable, online shopping solution.  BRdata Connect is a white-label consumer app to reach customers, before, during, and after they shop.  BRdata supports over 6,500 installations through 2,500 customers, and over 150,000 app users.  8 out of the top 10 and 11 out of the top 14 independent grocery wholesalers either use, resell, or endorse BRdata solutions.

BRdata World 2018

BRdata World 2018 is a little more than three weeks away and we are excited to share our lineup of industry experts, guest speakers, user experience sessions, and vendor partners.  There are multiple sessions scheduled which feature our retail and wholesale customers’ use of the BRdata Cloud platform.  User experiences from leaders in the independent grocery industry will focus on easily accessible enterprise business intelligence, e-commerce, automated store inventory replenishment, consumer engagement, digital coupons, loyalty, and store automation.  Greg Ferrara, Executive VP of the National Grocers Association (NGA), will provide an update on key legislative and regulatory issues affecting the supermarket industry.  John O’Malley, marketing professor at New York University, discusses the imperativeness of change in the marketplace.  And John K. Coyle, one of the world’s leading experts in Design Thinking, as well as an Olympian and innovation expert, presents his brain twisting “CounterClockWise” session on how to stop time from accelerating by designing your life to include more meaning and memories.  

The conference takes place at the Fox Hollow in Woodbury, New York, from September 23 to 25 and there’s still time to register. Guests arriving early on Sunday can start their networking by either taking a trip to NYC — complete with LIRR and subway experience – to visit Greenwich Village and the New York High Line – ranked as one of the top ten places to visit in the country.  They also have the option of playing in the BRdata golf tournament on the Red Course at Bethpage State Park – the location of the world-renowned Black Course.  If the big city or golf is not their thing, attendees can enjoy a leisurely day fishing the Great South Bay.

Attendees looking for additional hands-on training are welcome to join us at our advanced, technical, or beginners’ training after the conference on September 26 and 27.  

The BRdata family looks forward to greeting our conference guests and partners.  As always, thank you for choosing BRdata for your retail technology needs and for your continued support.  

Sincerely,

John Abbene
President
BRdata | johna@brdata.com

Boyer’s Food Implements Fully Integrated BRdata E-Commerce System

The BRdata E-Commerce platform is live in Boyer’s Orwigsburg and Fleetwood stores

FOR IMMEDIATE RELEASE

Melville, N.Y., July 17, 2018– Customers at Boyer’s Food are now able to order their groceries online for pick-up at their local store. The new service is supported by technology from enterprise software company BRdata and is fully integrated with Boyer’s back-office system, which is also driven by BRdata software. The complete solution enables live pricing updates and simplified item-by-store selection in the new e-commerce site, as well as seamless maintenance across the system. BRdata’s ability to tailor the e-commerce solution to Boyer’s needs provides a smooth integration as Boyer’s brings this convenient service to consumers in its eighteen locations.

Over the past couple of years, Boyer’s noticed an increase in the number of national and regional chains implementing online shopping as consumers embraced the trend. Boyer’s knew it was critical to get ahead of the competition with e-commerce, but first had to find a solution that would meet the needs of store managers, employees and customers without complicating operations or comprising service.

“We’ve been using BRdata’s back-office solution for the past year, so when it came to selecting a partner for e-commerce, BRdata was the clear choice for the integration, service and features they provide,” said Dean Walker, president, Boyer’s Foods. “In watching the e-commerce trend unfold, we’ve noted the features that we wanted to incorporate. BRdata was receptive and responsive to feedback about the look and feel of our site so we can be confident in both the front-end and the back-end.”

BRdata E-Commerce supports Boyer’s Food’s brand and business objectives as the retailer branches out online. The solution operates through the Boyer’s website and is fully integrated, thus pricing, inventory, coupons, loyalty, rewards, and more come together to create an ideal consumer experience.  It also provides store directors with a robust site management platform within BRdata Cloud.

“Online shopping is a service that consumers now expect when deciding where to purchase their groceries, but it can be a major undertaking for retailers to implement e-commerce effectively,” said John Abbene, president, BRdata. “With the right software, integration and analytics, this service will fit seamlessly into Boyer’s operations and website. Done right, e-commerce can keep existing customers satisfied and bring in new customers who want to grocery shop online”

Visit http://brdata.com/collect/ to learn more about BRdata E-Commerce.

About BRdata

BRdata is a leading provider of end-to-end enterprise software solutions for the grocery retail and wholesale industry. Applications include master item management, hosting, inventory, ordering (CAO/CGO), price optimization, DSD/DEX receiving, ad planning/deal tracking, merchandising, fresh item management, and warehouse management system (WMS). BRdata Cloud services include dashboards, basket analysis, financials, item movement, customer loyalty, digital coupons, loss prevention, production planning, and meat grind-log tracking. BRdata Collect is an easy, affordable, online shopping/e-commerce solution. BRdata Connect is a white-label consumer app to reach customers, before, during, and after they shop. BRdata supports over 6,500 installations through 2,500 customers, and over 100,000 app users. 8 out of the top 10 and 11 out of the top 14 independent grocery wholesalers either use, resell, or endorse BRdata solutions.

BRdata Cloud Vendor Portal and Scan Promotion Tracking

BRdata Cloud continues its rapid growth with two new major offerings: Cloud Vendor Portal and Scan Promotion Tracking.  Grocery retailers and wholesalers can now add seamless communications to their Master Data Management (MDM) systems by allowing their vendors and brokers to upload item, cost, and promotional information to BRdata Cloud Vendor Portal.  Vendors like this solution because their single uploads can support hundreds of stores depending on the region. Through this platform, all parties can potentially reduce costs and increase efficiencies.  These systems will undoubtedly integrate into existing BRdata databases effortlessly, however, using BRdata in the Store or HQ is not a requirement to utilize the Cloud Vendor portal. 

Affiliated Foods Inc, based out of Amarillo, is implementing BRdata Cloud to track scan-based promotions throughout their 428-store co-operative.  Through Scan Promotion Tracking, BRdata Cloud processes the transaction log data from the stores to track the number of times promotional items were purchased.  At the end of the promotion, BRdata Cloud generates invoices for the vendors and brokers, in addition to providing the necessary data feeds for validation.   

BRdata World is a little more than twelve weeks away.  We’re excited to report that the attendee registration is more than double the pace of last year’s conference and as a result, the conference hotel is filling up quickly.  If you plan on attending, please register soon to ensure your spot at the event hotel.

Please email sales@brdata.com if you would like more information on BRdata Cloud Vendor Portal or Scan Promotion Tracking.

As always thank you for choosing BRdata for your retail technology needs and for your continued support.  

Sincerely,
John Abbene
President
BRdata | johna@brdata.com

E-commerce, Inventory, and Cloud App

One of the many advantages for BRdata e-commerce retailers is the ability to track inventory to reduce consumer frustration caused by out-of-stocks. Version 8.09 of BRdata Enterprise Host and Store includes the ability to track inventory back to a master UPC. For example, we may sell several UPCs for strawberries or blueberries, but all we’re concerned about is the total amount sold and available inventory – whether in the store or online. With this new feature, it does not matter how many UPCs are linked to the item when all purchasing and sales link back to the master item for reporting and inventory.

Many retailers are implementing e-commerce solutions, but with high subscription and transaction fees, are these sales profitable?  The good news is that cost-effective e-commerce sales are within reach.  For anyone who has not seen our vastly enhanced e-commerce platform, I encourage them to look at the recent hour-long webinar at their leisure, which demonstrates all the new features and enhancements – the link to the webinar is in the knowledgebase.  Additionally, there are a few other ways to keep up with this fast-moving development.  Users can subscribe to our monthly e-commerce update email – which details all the enhancements, attend a focus group meeting – to suggest an enhancement, or simply schedule a demo.  Please contact Mike Abbene, at mikea@brdata.com, for more information on BRdata e-commerce, to subscribe to the newsletter or focus group, or for credentials to test-drive the demo site. 

BRdata Cloud App users now have date-driven store and department sales comparison dashboards available at their fingertips.  Grocery retail executives, directors, and managers rely on this app daily to quickly identify growth and decline within the store.  Cloud users can simply download this app from the App Store or Google Play and login using their existing credentials.

Sincerely,

John Abbene
President
BRdata | johna@brdata.com

BRdata E-commerce Webinar / Transaction Analyzer

As the number of retailers offering e-commerce expands exponentially to match the growing customer demand, having an e-commerce site is now a necessity to remain competitive in this already competitive market.  Unfortunately, the per transaction, additional labor, and high annual fees of some of the leading platforms are making e-commerce an unprofitable venture for most.  For those of you who do not know, BRdata offers an easy-to-use, affordable solution, which is seamlessly integrated to your existing data.  Please join us on May 15, at 2:00 pm ET, as we are hosting a webinar for anyone who would like to learn how to leverage BRdata E-Commerce to quickly be a part of the online grocery shopping movement, while maintaining your margins.  Our reasonably priced, transaction fee free solution offers a sleek customer facing website with a robust site management platform (order management, picking, and site customization).  Please email Mike Abbene, at mikea@brdata.com, if you’re interested in attending the webinar.

BRdata Cloud users can now easily drill-down to a specific store in their enterprise to analyze basket transactions.  An optimized search is provided to identify the queried transactions, utilizing several filters – such as date, time, tender, cashier, register, UPC, and transaction amount.  Check out this month’s feature spotlight to learn more about this powerful query utility.

As always thank you for choosing BRdata for your retail technology needs and for your continued support. 

Sincerely,

John Abbene
President
BRdata | johna@brdata.com

Conference Early Registration Extended / Cloud Additions

The initial conference session agenda has been established.  Once it’s approved by the user group board of directors, BRdata will begin the “calling all speakers” process to assign the user experience case studies.  Please contact me if you’re interested in presenting one of the planned case studies.  In anticipation of another conference attendance record and partner participation, we have extended the early registration rate two weeks.

There are three noteworthy recent additions to BRdata Cloud.  The basket analysis reporting now has an Affinity Analysis report.  This utility allows you to track which items commonly sell with specific UPC.  Merchandisers and marketers can use this report for promoting sales through UPC likeness.  For example, when processing the report for hummus, it will indicate which items most often sold with the inquired UPC.  Additionally, the customer loyalty reports were enhanced to select quartiles of customers, indicating group ranking by customer.  Time is traditionally spent targeting the top 25% of customers in the first quartile, but the second, third, and fourth quartile can also use some attention.  This feature will quickly identify the desired customers to be queried.  We also added a transaction lookup report in the loss prevention section, which enables you to query for transactions that meet one or multiple criteria.  You can then drill down to see the details of each of the transactions.

Lastly, those of you who are familiar with the reporting from BRdata Profit Analyzer should be happy to learn that by popular demand, this functionality will soon be available in BRdata Cloud.  The groundwork has been completed to present the drill-down of store, department, category, sub-category, and item views of sales and profits.  These customary Profit Analyzer analytics will be accessible in web-based reports and dashboards – stay tuned.

As always thank you for choosing BRdata for your retail technology needs and for your continued support. 

Sincerely,

John Abbene
President
BRdata | johna@brdata.com