Bartlett’s Farm Launches E-Commerce Service 

BRdata E-Commerce goes live at Bartlett’s Farm in Nantucket

FOR IMMEDIATE RELEASE

Melville, N.Y., July 24, 2020 – Bartlett’s Farm, in partnership with BRdata Software Solutions, recently launched an E-commerce initiative under the title, Bartlett’s Farm TO GO. With this online platform, customers can purchase groceries and farm-made prepared food for convenient and local curbside pick-up. This installation allows Bartlett’s Farms to be available for 24-hour service during the COVID-19 pandemic, effectively connecting with their customers online while maintaining their regular level of sales.

Bartlett’s Farm is Nantucket, Massachusetts’s oldest and largest family-owned farm that prides itself in providing its community with locally and regionally sourced products. While expecting to launch BRdata E-commerce in the Fall, the COVID-19 pandemic required Bartlett’s to implement this solution sooner than they expected. “The BRdata team was able to quickly get us live and we worked together to implement this new platform. This has allowed us to be able to have a seamless store front in the Cloud,” said John Bartlett, President, Bartlett’s Farm.

Since their implementation in early April, Bartlett’s has received over 5,000 orders from 1,550+ unique customers, and their store fulfills an average of 50 orders per day. Orders are processed through BRdata’s E-commerce solution, which seamlessly updates into Bartlett’s back office to balance a consistent inventory between all accounts.

As an independent grocer that survived many generations through innovation, Bartlett’s recognized that e-commerce was another opportunity to establish their presence in the current retail environment and compete with larger chains. “E-commerce has given us another outlet to reach our customers in an ever-expanding online marketplace” said John Bartlett, President, Bartlett’s Farm.

“Bartlett’s Farms is an exceptional independent grocer when it comes embracing innovation,” said John Abbene, President, BRdata. “As a single-store operator, they had already implemented our loyalty points program, sales reporting, and markdown cloud-based technologies. Adding BRdata e-commerce was a perfect fit to continue their digital transformation and build on the seamless integration into the RORC point-of-sale platform.”

Visit http://brdata.com/e-commerce/ to learn more about BRdata E-Commerce

About BRdata

BRdata is the company that grocery retailers and wholesalers know and trust to be the leading provider of end-to-end enterprise software solutions. Applications include master item management, vendor portal, hosting, inventory, automated intelligent ordering, price optimization, DSD/DEX receiving, ad planning/deal tracking, merchandising, fresh item management, and warehouse management system (WMS). BRdata Cloud services include dashboards, basket analysis, financials, item movement, vendor portal, ordering, customer loyalty, digital coupons, loss prevention, production planning, item image management, and meat grind-log tracking. BRdata e-commerce is an easy, affordable, online shopping solution. BRdata Connect is a white-label consumer app to reach customers, before, during, and after they shop. BRdata supports over 6,500 installations through 2,500 customers, and over one million app/loyalty users. 8 out of the top 10 and 11 out of the top 14 independent grocery wholesalers either use, resell, or endorse BRdata solutions.

Murphy’s Fresh Markets Implements Curbside Pick-up Solution

BRdata E-Commerce goes live at Murphy’s Fresh Markets’ Lakes and Pines Locations

FOR IMMEDIATE RELEASE

Melville, N.Y., June 17, 2020 – With the support of BRdata’s e-commerce system, Murphy’s Fresh Markets has launched a curbside pick-up model to offer a new grocery shopping alternative. Customers now have the flexibility to order their groceries online for pick-up at their local store. With curbside pick-up, it is possible to overcome some of the challenges of COVID-19 by providing a way to social distance while shopping for groceries.

Murphy’s Fresh Markets is a family owned supermarket chain located in New Jersey that attentively serves their local communities. Their implementation of BRdata E-Commerce was launched mainly in response to the outbreak of COVID-19 as an effort to protect and provide for these communities. However, as more supermarket chains establish an online shopping presence, this platform provides a long-term opportunity to grow and scale operations. BRdata supported pricing, inventory, coupons, loyalty, rewards and more combine into an ideal consumer experience with a lasting competitive edge.

This online service is made possible with technology developed by enterprise software company, BRdata. This service is also fully integrated with Murphy’s Fresh Markets’ back-office system, which is driven by BRdata software. BRdata diligently worked with Murphy’s Fresh Markets to envision a solution that balanced the needs of both their staff and customers. The resulting click-and-collect service is user-friendly across the board. “Not only was the BRdata team helpful and available for most of our initial questions and concerns, but they often went above and beyond to ensure that our needs were met,” said Ron Murphy, Vice President, Murphy’s Fresh Markets.

BRdata and Murphy’s Fresh Markets have had a long-term partnership cherished by both companies. “For more than 20 years, Murphy’s Fresh Markets has relied on BRdata as our full-service solution for IT and data related business needs,” said Murphy. “When it came time to choose an e-commerce platform, there was no question as to which company was going to be the best partner in allowing us to customize our initial e-commerce site to the needs of our customers and store staff.”

“Murphy’s Fresh Markets is a pillar in the local communities that they serve,” said John Abbene, President, BRdata. “As a longtime BRdata customer, we are delighted to see them expand on our grocery back-office technology, with our seamlessly integrated cloud-based e-commerce, loyalty, and reporting solutions. We are grateful to support grocery retail stores, who are on the front-lines during the COVID-19 pandemic, and proud to contribute an e-commerce solution that brings alternative shopping methods to their customers.”

Visit http://brdata.com/e-commerce/ to learn more about BRdata E-Commerce

About BRdata

BRdata is the company that grocery retailers and wholesalers know and trust to be the leading provider of end-to-end enterprise software solutions. Applications include master item management, vendor portal, hosting, inventory, automated intelligent ordering, price optimization, DSD/DEX receiving, ad planning/deal tracking, merchandising, fresh item management, and warehouse management system (WMS). BRdata Cloud services include dashboards, basket analysis, financials, item movement, vendor portal, ordering, customer loyalty, digital coupons, loss prevention, production planning, item image management, and meat grind-log tracking. BRdata e-commerce is an easy, affordable, online shopping solution. BRdata Connect is a white-label consumer app to reach customers, before, during, and after they shop. BRdata supports over 6,500 installations through 2,500 customers, and over one million app/loyalty users. 8 out of the top 10 and 11 out of the top 14 independent grocery wholesalers either use, resell, or endorse BRdata solutions.

BRdata World 2019

Registration is open for our next user’s conference, a three-day must-attend BRdata event taking place September 15-17, 2019.  The conference returns to the same exclusive location as last year – The Fox Hollow, located in Woodbury, NY.  

BRdata World brings together business and IT professionals from the retail grocery industry – including expert users of BRdata enterprise technology.  Attendees will learn from industry leaders as they share firsthand insights through user experiences and reveal how they overcame tough challenges on their passage to success.  Hear inspiring keynotes on leadership and the governmental affairs affecting the grocery industry.  Accelerate your implementations and projects with new ideas, hands-on demos, training, and endless networking opportunities with peers.

As technology changes faster than ever and competition grows fiercer, grocery retailers and wholesalers cannot afford to fall behind.  Learn about how using BRdata advances in cloud technology can provide near real-time analytics chain wide and empower decision makers with tools to maximize sales and profits.  See how implementing a vendor portal will streamline processing of item, deal, and scan-based promotions.  Discover how you can promote your brand, increase customer engagement and loyalty through digital and targeted coupons, and an integrated e-commerce platform.  New to this year’s conference is a BRdata cloud Android ordering solution that retailers are using to simplify and automate in-aisle purchasing.

While at the conference, attendees can visit the Tech Pavilion to see, touch, and test-drive technology from our partners and BRdata.  We are thrilled about our lineup of extensive and interactive technical and product sessions, as well as fun events for you to take the invaluable opportunity to network with your peers.  

As always, thank you for choosing BRdata for your retail technology needs and for your continued support.  

Sincerely,

John Abbene
President
BRdata | johna@brdata.com

BRdata Cloud Streamlines Reporting Process for Mustard Seed Market

The natural foods retailer uses BRdata Cloud to access and analyze
 
real-time data across its three store locations 

FOR IMMEDIATE RELEASE

Melville, N.Y., April 24, 2019 – Thirty-eight years ago, Mustard Seed Market began as a unique grocery experience, selling only foods that adhered to its strict ingredient standards. The Ohio-based store was a pioneer in the natural foods retail space and has since expanded to include markets, cafés and catering in three stores. Facing the challenge of gaining insights from data spread across its locations, in 2017 Mustard Seed Market began using BRdata Cloud, a mobile-accessible, state-of-the-art reporting solution from enterprise software company BRdata. 

Prior to making the switch to BRdata Cloud, Mustard Seed Market managers had to print out sales reports, scan them and run movement in a separate BRdata software. With three stores each getting custom information, the process of formatting and emailing reports was eating away hours of valuable time every week. With BRdata Cloud, Mustard Seed Market was able to minimize – and in some cases completely eliminate – hard copies of reports. The retailer also reduced its number of company-wide emails as users can access sales and movement reports from BRdata Cloud as needed and schedule email reports as is convenient.  

“The time and labor savings of BRdata Cloud is just the start. We’re no longer tied to our desks when looking at reports as the solution allows us access to more robust data from anywhere,” said Josh Estafen, director of IT & category management, Mustard Seed Market. “What’s more is that through BRdata Cloud data analytics we’re able to more strategically plan promotions, supporting items that are purchased together or targeting departments that need a boost.” 

Affinity reports available through BRdata Cloud offer actionable insights so Mustard Seed Market can make informed business decisions based on the data. The solution also features a loss prevention section with transaction information that aids in customer service, particularly in cases of cross-store inquiries. And through the dashboard feature, Mustard Seed Market managers are able to see the big picture at a glance and drill into data as needed from any web-enabled device.

“We’re always looking for ways to ease the pain points and time thieves that our retail clients are dealing with and working to better understand how our solutions can drive their business success,” said John Abbene, president, BRdata. “Even after we implemented BRdata Cloud with Mustard Seed Market, we’ve evolved the solution to meet their specific needs, responding to their feedback with relevant updates that strengthen our partnership.”

Visit http://brdata.com/cloud-2/ to learn more about BRdata Cloud.
About BRdata
BRdata is a leading provider of end-to-end enterprise software solutions for the grocery retail and wholesale industry. Applications include master item management, hosting, inventory, ordering (CAO/CGO), price optimization, DSD/DEX receiving, ad planning/deal tracking, merchandising, fresh item management, and warehouse management system (WMS). BRdata Cloud services include dashboards, basket analysis, financials, item movement, customer loyalty, digital coupons, loss prevention, production planning, and meat grind-log tracking. BRdata Collect is an easy, affordable, online shopping/e-commerce solution. BRdata Connect is a white-label consumer app to reach customers, before, during, and after they shop. BRdata supports over 6,500 installations through 2,500 customers, and over 100,000 app users. 8 out of the top 10 and 11 out of the top 14 independent grocery wholesalers either use, resell, or endorse BRdata solutions. 

About Mustard Seed Market
Founded in 1981 in Akron, Ohio by Margaret and Phillip Nabors, we are a family owned and operated business. We are pioneers in this work that began over 30 years ago with our strict ingredient standards—no artificial colors, flavorings or harmful chemical preservatives, no saccharin or aspartame, no irradiated foods, meats raised without the use of growth hormones and never fed animal by-products—and we continue our leadership today. Our Mission is: All of us at Mustard Seed Market & Café want you, your family and friends to eat well, always keep learning, embrace community and lead healthy and happy lives.

 

BRdata Cloud Provides Vallarta Supermarkets with Data-Fueled Insights for Improved Business Strategy and Operations

FOR IMMEDIATE RELEASE

Melville, N.Y., February 22, 2019 – Offering a wide variety of prepared foods and specialty items, Vallarta Supermarkets’ 50 stores are not just grocery stores but destinations for families living in and visiting the Los Angeles area. While the in-store experience offers unbeatable convenience to families on the go and young professionals, the prepared food model also presents unique operational challenges. 

Vallarta’s management team needed better line of sight and more effective tracking for sales of prepared and perishable items with a short shelf-life. The supermarket chain had been working with BRdata since 2002 so Cesar Rodriguez, Vallarta’s manager of corporate data support, knew he could rely on the enterprise software solutions provider to help. 

“We’re so proud of the evolution of Vallarta Supermarkets, and we needed new tools to help us operate efficiently as our stores expanded to offer more and more new products,” said Cesar. 

Through its use of BRdata Cloud, the Vallarta team is able to:

  • Access real-time analytics of sales and purchases. Vallarta compares the data against projected sales and adjusts accordingly based on those insights.
  • Provide actionable sales data to managers on their smartphones. Managers have access to previous day sales and item movement from anywhere at any time. 
  • Track perpetual inventory for perishables so that managers have visibility into sales and can use that data for more enlightened ordering in the produce and perishable departments.
  • Data mine the Microsoft SQL database for 3rd party applications. Vallarta conducts ongoing data mining to inform a central database so that fully integrated data can be used to make business decisions.

Cesar continued, “BRdata Cloud gives us the information we need to make informed decisions not just in one store, but across all 50. Without this tool we would be guessing at data that’s critical to our sales and business strategy. Our partnership with BRdata allows us to continue to grow with the peace of mind that we have the support of a cutting-edge solutions provider to meet our changing needs.”

“We are excited to partner with Vallarta on their digital transformation, using our cloud analytics specifically designed for the retail grocery industry,” said John Abbene, president, BRdata. “Now that they can effortlessly access their purchasing, sales, and inventory datasets, our next cloud endeavor is to transform Vallarta’s ordering platform, utilizing Android mobile devices. We look forward to continually renewing their technology, by deploying enhancements to BRdata Cloud every two weeks.”

BRdata Showcases Expanded Cloud Ecosystem at the 2019 NGA Show

The enterprise software company’s end-to-end cloud-based solution now includes
updated e-commerce, vendor portal and order management capabilities

FOR IMMEDIATE RELEASE

Melville, N.Y., February 22, 2019 – Attendees at the 2019 National Grocers Association (NGA) show will get a firsthand look at the new and enhanced features of BRdata Software Solutions’ Cloud Ecosystem. Various features, including e-commerce, comprehensive analytics, customer loyalty and more, will be demonstrated at booth 1400 throughout the show, taking place from February 24-27 at the San Diego Convention Center.

As the grocery industry has embraced online ordering, delivery, consumer apps and more, BRdata has worked closely with independent retailers and wholesalers to incorporate the right mix of solutions into their stores. Now, with the BRdata Cloud Ecosystem, BRdata clients have even more capabilities and information at their fingertips, all housed together on one cloud-based, integrated platform. Grocers can customize the platform for seamless access to all the tools they need to run their stores efficiently and effectively compete with mega retailers online. 

At 2019 NGA, BRdata will introduce vendor portal and ordering management to the list of solutions within the Cloud Ecosystem. Through vendor portal, grocery retailers and wholesalers can add seamless communications to their Master Data Management (MDM) systems by allowing vendors and brokers to upload item, cost and promotional information to the vendor portal. BRdata Cloud AI Ordering takes the guessing out of ordering, improves cash flows by reducing inventory, increases gross margin with less shrink, reduces out-of-stocks, and adds efficiency with cost and labor savings. 

“Over the past few years, grocers have been primarily focused on e-commerce, consumer apps, and loyalty programs. These solutions are no longer ‘nice-to-haves’ for independent grocers. They’re imperative for maintaining a competitive presence,” said John Abbene, president, BRdata. “Now that many independent grocers have these solutions in place, we expect a shift to integration. The BRdata Cloud Ecosystem helps retailers take their solutions to the next level and incorporate all of the data and functionality they gain from these tools to streamline processes and enhance the consumer experience.” 

BRdata will host a user group meeting at 5:30 p.m. in room 23A on Monday, February 25. All current and potential BRdata software users are welcome to attend the session to learn more about BRdata’s latest solutions as well as to provide their input on technology and trends affecting independent grocers. 

About BRdata 

BRdata is the company that grocery retailers and wholesalers know and trust and a leading provider of end-to-end enterprise software solutions. Applications include master item management, hosting, inventory, automated intelligent ordering, price optimization, DSD/DEX receiving, ad planning/deal tracking, merchandising, fresh item management, and warehouse management system (WMS). BRdata Cloud services include dashboards, basket analysis, financials, item movement, vendor portal, customer loyalty, digital coupons, loss prevention, production planning, item image management, and meat grind-log tracking. BRdata e-commerce is an easy, affordable, online shopping solution. BRdata Connect is a white-label consumer app to reach customers, before, during, and after they shop. BRdata supports over 6,500 installations through 2,500 customers, and over 200,000 app users. 8 out of the top 10 and 11 out of the top 14 independent grocery wholesalers either use, resell, or endorse BRdata solutions. 

For more information visit: www.brdata.com 

Same Day Sales Reporting and Profit Analyzer on Your Phone

BRdata Cloud users can now track consolidated business intelligence sales reporting the same day.  The demand for BRdata Cloud reporting has increased, as our cloud-based ecosystem continually expands. Retailers are now requesting the ability to analyze chain-wide sales and promotion efficacy during the day, in addition to getting this information soon after the stores’ end-of-day process.  For example, users can now identify top moving promotion items in their stores the day of the sale, so they can quickly react to the changing needs of the consumer, while analyzing their behaviors.

The BRdata Profit Analyzer reporting supplies enterprise data mining on store, department, category/sub category, and item sales and profits.  Now BRdata Cloud App iPhone and Android users have these capabilities on their mobile devices – available from the C-Suite, to merchandising, to the district or store manager walking the store aisles.  Consumer behaviors can be identified utilizing top movers, customer counts, and item affinity views – empowering decision makers with the analytic tools necessary to maximize sales and profits.

The above-mentioned features are part of the affordable and module BRdata Cloud ecosystem.  Our grocery retail focused, and trusted cloud solution includes: financials, basket analysis, seamlessly integrated e-commerce click and collect, vendor portal, CPG deal tracking, dashboards, customer loyalty, item movement, hourly sales, customer counts, loss prevention, competitor surveys and analysis, production planning, ordering, cashier balancing, promotion entry, consumer app, image management, and grind log tracking.  Grocery retailers and wholesalers interested in these features should contact sales@brdata.com, while existing BRdata Cloud subscribers can contact cloudsupport@brdata.com.

As always, thank you for choosing BRdata for your retail technology needs and for your continued support.  

Sincerely,

John Abbene
President
BRdata | johna@brdata.com

Annual BRdata World Conference to Highlight the Role of Technology in Helping Grocers Maintain Competitiveness and Preserve Margins

Attendees will get a firsthand look at how BRdata technology solutions can help them participate in the latest retail trends and exceed customer expectations

FOR IMMEDIATE RELEASE

Melville, N.Y., September 10, 2018 – BRdata World 2018 gives attendees the opportunity to explore ways to use cloud, mobile, and in-store technology solutions to streamline their operations, increase profits, and access actionable analytics, while enhancing the customer’s shopping experience and connection to their brand. Registration is still open for the conference which will take place at the Fox Hollow in Woodbury, New York, from September 23rd to 25th. The event, hosted by enterprise software company, BRdata, will comprise more than 50 presentations and panel discussions featuring industry experts and peers. The conference agenda is developed by the BRdata User Group and will include sessions on e-commerce, cloud-based reporting solutions, the release of the vendor portal, top of the line Corporate Hosting and Price Optimization, and many other grocery retail technology trends.

Each afternoon, following inspirational and informative presentations from thought leaders like John O’Malley, Professor of Marketing at New York University, and Greg Ferrara, Executive Vice President Advocacy, Public Relations and Member Services, National Grocers Association (NGA), grocery professionals will be invited to choose from a wide variety of technical breakout sessions and get a closer look at how BRdata solutions can work for their store. The main keynote speaker, John Coyle, one of the world’s leading experts in Design Thinking as well as an Olympic silver medalist, Stanford and Kellogg MBA graduate, NBC Sports analyst, and Professor of Innovation, will share his intriguing expertise on the perceived acceleration of time, the cognitive biases and errors that govern “experiential time” and potential ways to slow the ticking of the clock.

Conference attendees can also look forward to case studies during which leaders in the independent grocery retail and wholesale industry will share their experiences and provide best practices for using and implementing BRdata technologies, including consumer apps and digital coupons, inventory management, Computer Generated Ordering (CGO) and effective utilization of cloud reporting and derivative analytics.

“BRdata World is designed to enlighten participants with best practices to ensure they are maximizing the use and investment in their back-office technology,” said John Abbene, president, BRdata. “In addition to getting an inside look at the rapidly changing and newest BRdata technology, attendees will hear success stories from leaders in the grocery industry, attend deep-dive sessions, and connect with fellow business and tech peers. The demonstrated cloud technology gives decision makers easy access to their consolidated data and insights, empowering them with information to grow sales and retain loyal customers.”

BRdata offers an extensive range of back-office software solutions and cloud-capable tools, including:

  • BRdata Cloud: enables grocers to track financials, item movement, basket analysis, loyalty and competitive pricing
  • BRdata Connect: a branded consumer app that allows retailers to engage directly with consumers through a variety of features, such as recipes, targeted deals, store locator and push notifications
  • BRdata E-commerce: a shopping service that allows customers to order groceries online
  • BRdata Back Office: an enterprise back-office solution for wholesalers, retailers and grocery store chains.

At the conference, BRdata will unveil its new cloud-based vendor portal which enables users to grow strategic partnerships with suppliers by increasing the accuracy of item data while lowering operating costs, cost errors, and supplier fraud. Attendees will also hear about the latest features and functionalities from BRdata, including how the BRdata E-commerce platform can quickly provide an online marketplace while avoiding integration issues and unwarranted high fees, how BRdata Cloud can provide meaningful business intelligence anywhere via a web browser or mobile device utilizing data that grocers already have in their system, how BRdata’s loyalty offerings can drive customer engagement and loyalty, and how BRdata’s back office modules streamline grocers’ business operations.

Attendees can register for the conference and book rooms at a discounted rate here: http://brdata.com/brdata-world-2018/

About BRdata

BRdata is the company that grocery retailers and wholesalers know and trust and a leading provider of end-to-end enterprise software solutions.  Applications include master item management, hosting, inventory, automated intelligent ordering, price optimization, DSD/DEX receiving, ad planning/deal tracking, merchandising, fresh item management, and warehouse management system (WMS).  BRdata Cloud services include dashboards, basket analysis, financials, item movement, vendor portal, customer loyalty, digital coupons, loss prevention, production planning, item image management, and meat grind-log tracking.  BRdata e-commerce is an easy, affordable, online shopping solution.  BRdata Connect is a white-label consumer app to reach customers, before, during, and after they shop.  BRdata supports over 6,500 installations through 2,500 customers, and over 150,000 app users.  8 out of the top 10 and 11 out of the top 14 independent grocery wholesalers either use, resell, or endorse BRdata solutions.

BRdata World 2018

BRdata World 2018 is a little more than three weeks away and we are excited to share our lineup of industry experts, guest speakers, user experience sessions, and vendor partners.  There are multiple sessions scheduled which feature our retail and wholesale customers’ use of the BRdata Cloud platform.  User experiences from leaders in the independent grocery industry will focus on easily accessible enterprise business intelligence, e-commerce, automated store inventory replenishment, consumer engagement, digital coupons, loyalty, and store automation.  Greg Ferrara, Executive VP of the National Grocers Association (NGA), will provide an update on key legislative and regulatory issues affecting the supermarket industry.  John O’Malley, marketing professor at New York University, discusses the imperativeness of change in the marketplace.  And John K. Coyle, one of the world’s leading experts in Design Thinking, as well as an Olympian and innovation expert, presents his brain twisting “CounterClockWise” session on how to stop time from accelerating by designing your life to include more meaning and memories.  

The conference takes place at the Fox Hollow in Woodbury, New York, from September 23 to 25 and there’s still time to register. Guests arriving early on Sunday can start their networking by either taking a trip to NYC — complete with LIRR and subway experience – to visit Greenwich Village and the New York High Line – ranked as one of the top ten places to visit in the country.  They also have the option of playing in the BRdata golf tournament on the Red Course at Bethpage State Park – the location of the world-renowned Black Course.  If the big city or golf is not their thing, attendees can enjoy a leisurely day fishing the Great South Bay.

Attendees looking for additional hands-on training are welcome to join us at our advanced, technical, or beginners’ training after the conference on September 26 and 27.  

The BRdata family looks forward to greeting our conference guests and partners.  As always, thank you for choosing BRdata for your retail technology needs and for your continued support.  

Sincerely,

John Abbene
President
BRdata | johna@brdata.com

Boyer’s Food Implements Fully Integrated BRdata E-Commerce System

The BRdata E-Commerce platform is live in Boyer’s Orwigsburg and Fleetwood stores

FOR IMMEDIATE RELEASE

Melville, N.Y., July 17, 2018– Customers at Boyer’s Food are now able to order their groceries online for pick-up at their local store. The new service is supported by technology from enterprise software company BRdata and is fully integrated with Boyer’s back-office system, which is also driven by BRdata software. The complete solution enables live pricing updates and simplified item-by-store selection in the new e-commerce site, as well as seamless maintenance across the system. BRdata’s ability to tailor the e-commerce solution to Boyer’s needs provides a smooth integration as Boyer’s brings this convenient service to consumers in its eighteen locations.

Over the past couple of years, Boyer’s noticed an increase in the number of national and regional chains implementing online shopping as consumers embraced the trend. Boyer’s knew it was critical to get ahead of the competition with e-commerce, but first had to find a solution that would meet the needs of store managers, employees and customers without complicating operations or comprising service.

“We’ve been using BRdata’s back-office solution for the past year, so when it came to selecting a partner for e-commerce, BRdata was the clear choice for the integration, service and features they provide,” said Dean Walker, president, Boyer’s Foods. “In watching the e-commerce trend unfold, we’ve noted the features that we wanted to incorporate. BRdata was receptive and responsive to feedback about the look and feel of our site so we can be confident in both the front-end and the back-end.”

BRdata E-Commerce supports Boyer’s Food’s brand and business objectives as the retailer branches out online. The solution operates through the Boyer’s website and is fully integrated, thus pricing, inventory, coupons, loyalty, rewards, and more come together to create an ideal consumer experience.  It also provides store directors with a robust site management platform within BRdata Cloud.

“Online shopping is a service that consumers now expect when deciding where to purchase their groceries, but it can be a major undertaking for retailers to implement e-commerce effectively,” said John Abbene, president, BRdata. “With the right software, integration and analytics, this service will fit seamlessly into Boyer’s operations and website. Done right, e-commerce can keep existing customers satisfied and bring in new customers who want to grocery shop online”

Visit http://brdata.com/collect/ to learn more about BRdata E-Commerce.

About BRdata

BRdata is a leading provider of end-to-end enterprise software solutions for the grocery retail and wholesale industry. Applications include master item management, hosting, inventory, ordering (CAO/CGO), price optimization, DSD/DEX receiving, ad planning/deal tracking, merchandising, fresh item management, and warehouse management system (WMS). BRdata Cloud services include dashboards, basket analysis, financials, item movement, customer loyalty, digital coupons, loss prevention, production planning, and meat grind-log tracking. BRdata Collect is an easy, affordable, online shopping/e-commerce solution. BRdata Connect is a white-label consumer app to reach customers, before, during, and after they shop. BRdata supports over 6,500 installations through 2,500 customers, and over 100,000 app users. 8 out of the top 10 and 11 out of the top 14 independent grocery wholesalers either use, resell, or endorse BRdata solutions.