The BRdata E-Commerce platform is live in Boyer’s Orwigsburg and Fleetwood stores

FOR IMMEDIATE RELEASE

Melville, N.Y., July 17, 2018– Customers at Boyer’s Food are now able to order their groceries online for pick-up at their local store. The new service is supported by technology from enterprise software company BRdata and is fully integrated with Boyer’s back-office system, which is also driven by BRdata software. The complete solution enables live pricing updates and simplified item-by-store selection in the new e-commerce site, as well as seamless maintenance across the system. BRdata’s ability to tailor the e-commerce solution to Boyer’s needs provides a smooth integration as Boyer’s brings this convenient service to consumers in its eighteen locations.

Over the past couple of years, Boyer’s noticed an increase in the number of national and regional chains implementing online shopping as consumers embraced the trend. Boyer’s knew it was critical to get ahead of the competition with e-commerce, but first had to find a solution that would meet the needs of store managers, employees and customers without complicating operations or comprising service.

“We’ve been using BRdata’s back-office solution for the past year, so when it came to selecting a partner for e-commerce, BRdata was the clear choice for the integration, service and features they provide,” said Dean Walker, president, Boyer’s Foods. “In watching the e-commerce trend unfold, we’ve noted the features that we wanted to incorporate. BRdata was receptive and responsive to feedback about the look and feel of our site so we can be confident in both the front-end and the back-end.”

BRdata E-Commerce supports Boyer’s Food’s brand and business objectives as the retailer branches out online. The solution operates through the Boyer’s website and is fully integrated, thus pricing, inventory, coupons, loyalty, rewards, and more come together to create an ideal consumer experience.  It also provides store directors with a robust site management platform within BRdata Cloud.

“Online shopping is a service that consumers now expect when deciding where to purchase their groceries, but it can be a major undertaking for retailers to implement e-commerce effectively,” said John Abbene, president, BRdata. “With the right software, integration and analytics, this service will fit seamlessly into Boyer’s operations and website. Done right, e-commerce can keep existing customers satisfied and bring in new customers who want to grocery shop online”

Visit http://brdata.com/collect/ to learn more about BRdata E-Commerce.

About BRdata

BRdata is a leading provider of end-to-end enterprise software solutions for the grocery retail and wholesale industry. Applications include master item management, hosting, inventory, ordering (CAO/CGO), price optimization, DSD/DEX receiving, ad planning/deal tracking, merchandising, fresh item management, and warehouse management system (WMS). BRdata Cloud services include dashboards, basket analysis, financials, item movement, customer loyalty, digital coupons, loss prevention, production planning, and meat grind-log tracking. BRdata Collect is an easy, affordable, online shopping/e-commerce solution. BRdata Connect is a white-label consumer app to reach customers, before, during, and after they shop. BRdata supports over 6,500 installations through 2,500 customers, and over 100,000 app users. 8 out of the top 10 and 11 out of the top 14 independent grocery wholesalers either use, resell, or endorse BRdata solutions.

One of the many advantages for BRdata e-commerce retailers is the ability to track inventory to reduce consumer frustration caused by out-of-stocks. Version 8.09 of BRdata Enterprise Host and Store includes the ability to track inventory back to a master UPC. For example, we may sell several UPCs for strawberries or blueberries, but all we’re concerned about is the total amount sold and available inventory – whether in the store or online. With this new feature, it does not matter how many UPCs are linked to the item when all purchasing and sales link back to the master item for reporting and inventory.

Many retailers are implementing e-commerce solutions, but with high subscription and transaction fees, are these sales profitable?  The good news is that cost-effective e-commerce sales are within reach.  For anyone who has not seen our vastly enhanced e-commerce platform, I encourage them to look at the recent hour-long webinar at their leisure, which demonstrates all the new features and enhancements – the link to the webinar is in the knowledgebase.  Additionally, there are a few other ways to keep up with this fast-moving development.  Users can subscribe to our monthly e-commerce update email – which details all the enhancements, attend a focus group meeting – to suggest an enhancement, or simply schedule a demo.  Please contact Mike Abbene, at mikea@brdata.com, for more information on BRdata e-commerce, to subscribe to the newsletter or focus group, or for credentials to test-drive the demo site. 

BRdata Cloud App users now have date-driven store and department sales comparison dashboards available at their fingertips.  Grocery retail executives, directors, and managers rely on this app daily to quickly identify growth and decline within the store.  Cloud users can simply download this app from the App Store or Google Play and login using their existing credentials.

Sincerely,

John Abbene
President
BRdata | johna@brdata.com

The initial conference session agenda has been established.  Once it’s approved by the user group board of directors, BRdata will begin the “calling all speakers” process to assign the user experience case studies.  Please contact me if you’re interested in presenting one of the planned case studies.  In anticipation of another conference attendance record and partner participation, we have extended the early registration rate two weeks.

There are three noteworthy recent additions to BRdata Cloud.  The basket analysis reporting now has an Affinity Analysis report.  This utility allows you to track which items commonly sell with specific UPC.  Merchandisers and marketers can use this report for promoting sales through UPC likeness.  For example, when processing the report for hummus, it will indicate which items most often sold with the inquired UPC.  Additionally, the customer loyalty reports were enhanced to select quartiles of customers, indicating group ranking by customer.  Time is traditionally spent targeting the top 25% of customers in the first quartile, but the second, third, and fourth quartile can also use some attention.  This feature will quickly identify the desired customers to be queried.  We also added a transaction lookup report in the loss prevention section, which enables you to query for transactions that meet one or multiple criteria.  You can then drill down to see the details of each of the transactions.

Lastly, those of you who are familiar with the reporting from BRdata Profit Analyzer should be happy to learn that by popular demand, this functionality will soon be available in BRdata Cloud.  The groundwork has been completed to present the drill-down of store, department, category, sub-category, and item views of sales and profits.  These customary Profit Analyzer analytics will be accessible in web-based reports and dashboards – stay tuned.

As always thank you for choosing BRdata for your retail technology needs and for your continued support. 

Sincerely,

John Abbene
President
BRdata | johna@brdata.com

by Adam Abbene, Sales Manager, BRdata

In today’s hyper-competitive grocery market, independent grocers need to utilize every tool and technology available to optimize every aspect of their operation. In the months ahead, that means independent grocers will rely more than ever on cloud-based systems to enhance and complement their capabilities in customer service, inventory management, data analysis and more.

Real-time, cloud-based consumer data and store analytics can help owners and managers of independent grocers make informed decisions quickly by making it easier and more convenient than ever to recognize and react to insights related to practically every aspect of the store.

Here are six trends that are among the reasons 2018 is the year of the cloud for independent grocers.

Read more here

I hope everyone is enjoying a wonderful holiday season.  As 2017 ends, BRdata would like to reflect on this year’s accomplishments.  We are proud to report another record-breaking sales year, which includes a 20% growth in sales, and an increase in personnel to an all-time high.  We now offer a fully integrated e-commerce platform for retailers looking for a powerful, affordable, back-office data-driven, end to end solution.  We launched the BRdata Cloud app – which provides an enterprise sales dashboard and item movement views – and the BRdata Store app – which includes a meat grind-log solution, and is the basis for our transition from the store level Windows client application.  There were several enhancements added to the BRdata Cloud solution – including numerous new reports and features, enhanced customer loyalty, in-lane digital coupons for RORC point of sale, production planning, and automated report emailing.  There have also been two major releases to the BRdata enterprise suite – versions 8.07 and 8.08.

BRdata World 2017, our 10^th annual user’s conference, was a well-attended success.  The feedback for the industry speakers, case studies, networking, and education was overwhelmingly positive.  We elected a new user group president and added several grocery industry veterans to the BRUG board of directors.

We have two big trade show events over the next two months.  We hope to have the opportunity to meet with you and demonstrate our new technologies, either at NRF in New York City, on January 14-16, or at NGA in Las Vegas, on February 11-14, 2018.  If you are attending NGA, please plan on joining us, and your peers, at a BRdata user group (BRUG) meeting on Monday, February 12^th, at 5:00 pm, in the Mirage hotel.

Although this past year has been a great success, it could not have been possible without our dedicated BRdata family of associates, customers, and partners.

As always thank you for choosing BRdata for your retail technology needs and for your continued support.  Here’s to a Happy New Year from everyone at the BRdata family.  We look forward to a healthy, prosperous 2018 – and beyond.

Sincerely,
John Abbene
President
BRdata | johna@brdata.com