BRdata Acquires Accelitec to Expand their Advanced Loyalty Platform

BRdata, the leading provider of back-office technology to independent grocers, announced the acquisition of Accelitec, a software company that specializes in offering a complete loyalty suite to retailers. Now more independent grocers can implement the same type of quality rewards program that large chains offer to consumers. This includes access to wallet credits, centralized complex promotions, digital coupons, and AI personalization.

BRdata Analytics: Trend Decomposition

Grocers need to ensure that their shelves are stocked with the items their customers want. Maintaining a high price for an item where market demand is falling uses valuable inventory space as well as shelf space where customers note that their needs aren’t being served. Maintaining a low price for an item where market demand is rising, or simply failing to offer that merchandise, risks lost profit. Both high prices and out-of-stocks nudge customers to look elsewhere. This presents an interesting, and difficult, problem: for which items is market demand rising or falling and by how much?