Consumer Apps as a Tool to Build Customer Loyalty

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Michael Abbene, Product Specialist
November 14, 2017

Grocery shoppers have an abundance of choices these days. Not only can they select between stores in their immediate area, but now global online retailers will deliver right to their door. As an independent grocer, you’re in a great position to know your local customers’ needs better than most, but in an age where convenience is a key factor in consumer decision making, you need the tools to show current and new customers that you have the products, promotions and programs they value. And one of the most effective ways to do that is by engaging with them via the medium where they spend so much of their time—their personal smartphone and tablet. 

Recent data shows that 86 percent of time spent on personal mobile phones is spent using apps, compared to only 14 percent using a browser. If you’re relying on your website alone to share deals and offers, customers likely won’t see all your store has to offer. A consumer app is one way to give customers easy access to coupons, loyalty programs, discounts, promotions and more. Through an app, a platform like BRdata Connect can provide customers with useful store information and you with insightful analytical data. 

The app is customizable to your store’s needs with an easily navigable branded homepage and menu, email and push notifications on upcoming deals, coupon clipping abilities, store locator, reward redemption, recipes, weekly ads and more. Plus, through BRdata Connect, BRdata can access and compile user data to provide meaningful consumer insights, helping you tailor your products, offers, service and app functionality to your loyal customers.  

The choices of busy consumers are often guided by convenience. Adding an app to your store’s arsenal can mean the difference for a busy mom who doesn’t have time to physically cut coupons or a young professional looking for an easy dinner recipe and the ingredients to make it. Plus, with the behind-the-scenes data you’ll know which features are truly making a difference in maintaining customer loyalty.