BRdata Analytics: Item Affinities
Grocers operate in a complex retail environment with thousands of SKUs, only some of which might catch a shopper’s attention on any given visit, whether physical or digital. This presents an interesting, and difficult, problem: which items should be located near each other? Beyond simply organizing items by a grocer’s internal Categories–Category 1 Items together and so on–grocers want to know if there are powerful connections between items in different Categories such that placing these items near each other increases shopper satisfaction and the grocer’s bottom line.