Ad Planner

The BRdata Ad Planner module is an advanced merchandiser planning tool. Drill-down to specific categories to set sales and promotions. Improve category performance by easily projecting total gross margin for Ads, then view actual sales based on POS sales movement from the stores. Actual sales data is then available to review for the next time a category is run in an Ad.


  • Ad/promotion planning
  • Promotion planning and execution
  • More effective promotions with accurate planning forecasts
  • Decision analytics
  • Identify “What Price is Right?”
  • Accurately track performance, in-flight and post-promotion
  • Advanced deal management for bill backs, scan downs, and Ad fees
  • Automate and streamline the deal management process
  • Email automation for invoice process
  • Extensive reporting to use during Ad meetings
  • Ad Reserve ordering by store
  • Store distribution reporting